Name of your website?Beyond The Bride
Your name?
Jennifer Lindsay
Your Location (city, etc)
Gold Coast
Please give us a short summary of your website?
We are a wedding information site providing brides with ideas, photos and inspiration to plan their wedding.
What inspired you to launch your own website?
While planning my wedding I noticed the lack of real reviews on products and services and found most wedding websites were advertising driven. I decided to change that and create a site for brides where they feel comfortable and not overloaded with paid advertising.
When did you launch your first website, and what was it?
Beyond The Bride was my first site and was launched in December 2006. I now own 3 other related websites.
How did you decide on a name for your website?
It came to me one day! I sat with a pen and paper for hours trying to think of names and then as soon as I put the pen down it came to me.
What makes your website different from other, similar offerings?
We are not primarily advertising driven. We have good quality content and we aim to please the brides first and suppliers second.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
I would like to create a network of sites for women to carry them from their wedding right through life.
If your site got really big, really quickly, would you be able to keep up with the demand?
No. I would need to employ staff to keep up. At the moment it is manageable.
What has been your biggest challenge?
Competing with other wedding websites on a limited budget.
What method has been most successful for promoting your website?
SEO and directory advertising.
How has running your website differed from your expectations?
It is hard work! Good rankings don't happen overnight and take time to build.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
I have run Beyond The Bride for 3 years and will continue for a long time. I really love it!
What is your website address?
Beyond The Bride
